Suggestions for Valentine's Gifts for Him...

They call it Ultimate Temptation - which is right on the mark for the HOM Snake Hipster Promo Pack with the added bonus of men’s underwear AND a pair of matching socks.

These Snake Hipster Shorts in Black Combination - a brilliant mix of translucent black background overlaid with snakeskin in a shimmery slate grey. The fabric feels like silk, it is ultra fine and double layered on the slender pouch. The deep folded edge waistband has a great oblong metallic silver and black HOM UNDERWEAR branded logo. The FREE chic socks are one size, black and echo the matt-shimmer pattern on the pants.

Or - staying on the temptation theme, how about these:

HOM Fruits of Temptation in Dark Red - the ultra light HOM Fruits of Temptation hipster is a sexy, expressive and seductive style of mens underwear from HOM that catches the trendy appeal for colourful, shiny and shimmering fabrics in a range of sexy irresistible and iridescent colours. These sexy hipsters are made from a flamboyant microfibre using a unique fabric technique that produces a changing colour effect, guaranteeing to project HOM's core masculine trend and offering a varied personality side to designer undies that pushes men's underwear to the limits.

Or for those who prefer their underwear a little skimpier, why not try these:

The HOM Love Pepper String in red from HOM brings some added spice to mens underwear. This stunningly spicy mens thong is contrasted in a red and dark combination with a flat floral pattern to it.

If none of these 'float your boat', then just try browsing through the many online retailers of designer mens underwear listed above - you are bound to find the ideal gift for your valentine!

CALVIN KLEIN UNDERWEAR - FEATURES FOUR MEN IN FULLY INTEGRATED GLOBAL ADVERTISING CAMPAIGN FOR SPRING 2010

Actors Kellan Lutz, Mehcad Brooks and Athletes Fernando Verdasco, Hidetoshi Nakata to be Featured in Upcoming “Mark Your Spot” Global Advertising Campaign

Kellan Lutz

NEW YORK, NY, FEBRUARY 3, 2010 – Calvin Klein underwear, a division of The Warnaco Group Inc. [NSYE: WRC] and Calvin Klein, Inc, a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], today unveiled the brands’ graphic Spring 2010 global advertising campaign, which will be seen in an impactful and complementary mix of print, outdoor, and digital media around the world beginning next month, including a fully dedicated microsite that will debut February 15, 2010.

For the first time, the men’s Calvin Klein underwear campaign will feature four men in one campaign to promote the new Calvin Klein X underwear line. The talent in the campaign spans different backgrounds and nationalities and includes American actors Kellan Lutz and Mehcad Brooks and two international sports stars, Spanish tennis star Fernando Verdasco, and Japanese soccer player Hidetoshi Nakata.

“The launch of Calvin Klein X underwear is a truly global initiative, so we believe it is imperative to feature talent from our most important regions - Asia, Europe, and the USA in the launch advertising, said Tom Murry, President & CEO, Calvin Klein, Inc. “The creative is in the spirit and tradition of the most innovative of Calvin Klein underwear campaigns.”

“Our newest campaign is a wonderful representation of today's Calvin Klein underwear consumer, reflecting the breadth and diversity of our global reach in a way that speaks to their lifestyle with a resonant message through media that is relevant to them, said Helen McCluskey, President, Warnaco Intimate Apparel and Swim. “We expect that this will give us an opportunity to communicate to even a broader audience worldwide.”

The campaign will debut Calvin Klein underwear’s new Calvin Klein X line, which comes in two modern fabrications for ultimate comfort and fit: cotton modal and microfiber. Modal provides softness and luster whilst the cotton allows for comfort and breathability; the microfiber is an ultra-luxe premium fabrication. Both have stretch for ease of movement, and styles are distinguished with colored, microfiber logo waistbands – cotton features a blue logo, microfiber in red. Each is overlaid with a distinctive center front gray patch with an embossed “X” over the signature Calvin Klein logo in bold proportions for maximum impact.

The imagery for all four campaigns includes both still photography by fashion photographer Mikael Jansson and digital films produced by Darius Khondji, shot in New York City. The campaign was directed by Trey Laird of Laird & Partners. Ads will break globally in April 2010 magazines. Impactful imagery will also be featured in a global outdoor advertising program spanning key sites in markets across the Americas, Europe, Japan, and Asia.

To complement the brand’s e-commerce site, cku.com, and add further dimension to the campaign, a branded microsite created exclusively for the Calvin Klein X launch – at xmarkyourspot.com – will become the designated destination for all materials and videos featuring all four of the men, allowing consumers to hear from each of them, and get a peek behind the scenes at the campaign photo shoots, and sign up to receive more information on the campaign and the product. It is planned that the digital campaign will begin to be revealed online the last week in February, leading up to the full reveal of the campaign which will take place at xmarkyourspot.com, beginning on Monday, March 1st, to coincide with the campaigns’ outdoor and print creative which will include other unique online and offline components, including an Augmented Reality (AR) initiative with GQ and QR codes at point of sale.
In support of the digital component of the program, Calvin Klein underwear has executed its largest digital media buy to date, including a 20+ market buy on Facebook.com as well as other key regional portals and search engines, which will feature short videos or banner ads to engage and encourage click-through to the branded microsite.
Said Robert Mazzoli, Chief Creative Officer, Calvin Klein underwear, "We're excited to be presenting the latest chapter of evolution in communicating Calvin Klein underwear's iconic brand image by using four distinct personalities and leveraging them across a range of media in a bold, engaging, and fun way."

The four men featured in the Spring 2010 Calvin Klein X underwear campaign, include:

Former model and actor Kellan Lutz, 24, is best known for playing the vampire ‘Emmett Cullen’ in the popular Twilight films, and will be featured in the latest release in the series, Eclipse, which will be in theaters beginning June 30th.

Mehcad Brooks, 29, is a native Texan, who first worked as a model before transitioning to acting. For the last two seasons Brooks has starred in the HBO hit vampire series, True Blood, and will next be seen in a new ABC television drama, The Deep End.

Mehcad Brooks

Hidetoshi Nakata, 32, is a former Japanese National footballer who has played most of his career in Europe. Nakata has played for Japan in two Olympic Games (1996, 2000) and three World Cups (1998, 2002, 2006). He was one of the first Japanese players to play outside of Japan, in Italy and the UK. During his career in Italy he has won the Italian Championships and Italian Cup. He has received Asia Player of the Year twice. In 2006, after a strong performance in the World Cup Germany, Nakata announced his retirement from professional football. Nakata is known in Asia as a social entrepreneur and fashion icon, regularly attending runway shows and sporting designer fashions.

Hidetoshi Nakata

Madrid native Fernando Verdasco, 26, is a top ten ranked professional tennis player in the world and second in his home country of Spain. This year marked his best performance to date, climbing to number seven in the ATP world rankings and capturing his third ATP world tour title in New Haven.

Fernando Verdasco

EDITORIAL CREDIT: Calvin Klein underwear introduces Calvin Klein X underwear
xmarkyourspot.com / cku.com
IMAGE CREDITS: © 2010 Mikael Jansson

How much should high quality men’s underwear cost?

Consumers don’t want to pay more than they have to but are aware that in many cases, the higher the cost, the superior the quality. Consumers must evaluate the quality of an item, compare it appropriately to the price it has attached to it and then decide whether the quality of the product is worth the amount of money required.

With so many different styles and variations of men’s underwear available, it can be difficult for men to identify which underwear is right for them and how much they should be paying for items like these. However, it is impossible to say how much high quality men’s underwear should cost because different men will assess quality in different ways. Style preferences, material preferences and body differences can all make a difference to whether a man finds an item of men’s underwear to be high quality or not. It is therefore down to the individual and their personal taste and preferences in order to decide if an item of men’s underwear is priced appropriately.

In general, men’s underwear from top underwear designers such as Calvin Klein are regarded as top quality items and other men’s underwear from designers priced in a similar price range will also be of a similar quality.

Our partner retail websites that appear in the Online Stores list above all have a wide selection of designer men’s underwear at prices that are largely very competitve when compared to High Street department stores. This means that you have a large choice of many top quality items such as boxer shorts and that you will receive these items at a great price...

Tip: You could always start dropping your hints now for a great Valentines gift... ;)

JOCKEY UNDERWEAR - THE MODERN CLASSIC COLLECTION FOR MEN

As thoughts of today’s Brits focus on the state of the economic climate, uncertainty is something to be avoided – today more than ever people are turning to heritage, timeless pieces to ensure they get the most out of their clothing.

And, with its Modern Classic Collection of underwear for men, Jockey has its finger directly on the pulse of the times – producing a modern twist on a classic men’s underwear favourite.

A 2-pack of these classic Jockey Men's Briefs are retailing at just £12 (also available in white)

Says Jens Noll, Head of Design at Jockey: “Right now people want good quality but don’t want to spend too much… in uncertain times people don’t want to take risks and with Jockey’s Modern Classic collection the wearer is guaranteed fantastic value for money”.

The collection combines timeless forms and state-of-the-art styling with the very best in quality, fit and workmanship, resulting in a range that includes briefs, boxers, trunks, and T-Shirts that can be worn now and for many years to come.

A mixture of pure, timeless elegance and masculinity, the collection is perfect underwear for everyday - made from 100% Cotton and label free, it combines comfort and style that you would find hard to get anywhere else.

Products from the Modern Classic collection are available online from Whites And Smalls.

Some Jockey Facts:

- The history of Jockey began with Samuel T. Cooper who began manufacturing socks in the US in 1876
- The Jockey brand was born in 1934 with the birth of the first Y-front Jockey briefs
- Jockey is one of the top selling underwear ranges in the US and is sold in over 120 countries

How to look good in your underwear

How you look in your underwear can be affected by how you feel. Confidence is important and the best way to ensure that you feel confident and therefore look great is to buy high quality underwear that suits your body type.

Men’s underwear is available in many different styles. It is important to find which style you feel most comfortable and confident in and the best way to do this is by trying different options available. Briefs, boxer shorts and trunk boxers are some of the most popular styles of men’s underwear and so it can be useful to start your quest for the perfect underwear with items like this.

Once you have found a style that flatters your body and provides you with comfort and confidence, the quality of the underwear should then be considered. High quality men’s underwear made from top quality materials can not only provide you with a better fit and more comfort, but can also appear better. Designer men’s underwear is available from some of the most respected designers and this means that these items have been created with a great deal of thought and passion and have been made to make men feel and look good too.

Our blog has chosen a great selection of designer men’s underwear online retailers, who sell undies from some of the top designers. These collections feature men’s underwear in many styles so our blog followers can choose the right style for them. Selecting items of higher quality will often mean they look and feel great too... and January is the month to bag those bargains!

Don’t be embarrassed when purchasing men’s underwear

Underwear is such a private item of clothing that many consumers still feel a little uncomfortable and embarrassed when purchasing underwear from shops. Men can often have an issue when purchasing men’s underwear and women can feel uncomfortable when buying men’s underwear as a present for someone else.

Even though underwear is now regarded as more of a fashionable item rather than a practical one, these feelings still exist and can be an issue for people when new underwear is needed. However, shoppers do not have to feel anxiety and embarrassment when purchasing men’s underwear because of the development of online men’s underwear stores.

Online stores stocking men’s underwear provide men and women with the opportunity to explore the different items on sale in the comfort of their own homes, see what they look like, learn about the important details of the items such as the materials and different sizes available and then have their items delivered directly to their door. There is nothing to be embarrassed about when purchasing underwear but online stores provide the perfect solution for those that may feel more comfortable shopping online.

Websites like Whites and Smalls have a wide selection of high quality men’s underwear for you to explore. Stocking briefs, trunk boxers and boxer shorts from some of the most respected underwear designers, they can deliver these items directly to your home. They offer you a quick and easy way of purchasing top quality men’s underwear online. Embarrassment can be banished at the click of a mouse.