14 April 2009

Calvin Klein Underwear for Men




Since its inception, Calvin Klein Underwear for Men has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality.
Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.
Known as the world's finest designer underwear for men and women, Calvin Klein Underwear was formed in 1982 and would forever alter the way the world viewed-and bought-men's underwear. Once a utilitarian product, men's underwear suddenly became an object of desire. New advertising campaigns communicated the message of the updated, sexy designer sensibility that distinguished Calvin Klein Underwear from all others. Each season since then, the brand has delivered a new line including basics, basics in fashion colours, as well as fashion-forward, trendy underwear to stores.
Calvin Klein Underwear is synonymous with quality. The fits and fabrications are developed to perfection to preserve the brand's standard of excellence. Men's fabrics range from comfortable cottons to edgy sheer synthetics, as well as fashion trend-forward prints and styles.
Calvin Klein Underwear brand advertising spans 21 countries and reaches an estimated 98 million people globally.
Calvin Klein Underwear Models
Beginning with the Fall 2008 season, model Garrett Neff has been featured in the global print and outdoor advertising imagery for Calvin Klein Underwear supporting the men's Calvin Klein Body product line, including the introduction of the new Calvin Klein Body Stretch program.
Neff is the tenth man to be featured in a Calvin Klein Underwear campaign and has been working with Calvin Klein, Inc. for several campaigns and was featured in the Spring 2008 Calvin Klein Jeans campaign alongside Kate Bosworth. Neff is currently the face of the latest men's fragrance Calvin Klein MAN. Other past Calvin Klein Underwear models include international soccer star Freddie Ljungberg, actor Mark Wahlberg, and most recently Oscar-nominated actor Djimon Hounsou.