29 June 2009

Anyone for tennis?

With Wimbledon season upon us once again, what better time than now to focus upon tennis legend Bjorn Borg’s very own collection of designer underwear? The Swede made his name in the 70’s and 80’s by winning Wimbledon an amazing five times, and to capitalize on his worldwide fame, he started lending his name to a number of lucrative projects. One of these was his own range of underwear, which was launched back in 1987.

Today, the iconic Bjorn Borg range of men’s underwear is much sought out. The garments have proved popular not only for their bold and brazen styling, but also for their comfortable fit. For someone whose background come from the world of sport rather than fashion, you’ll be glad to hear that Borg doesn’t have a hand in designing any of the men’s boxer shorts himself.

Instead, a dedicated team of international stylists have lent their talents in creating some of the most memorable designs ever seen on a pair of boxer shorts. From the obvious tennis-ball inspired themes, to lairy rainbow patterns and striking emblems, there is something here to cater for every taste.





Primarily aimed at gentlemen, the Bjorn Borg underwear range also features women’s collections, in addition to footwear and fragrances. The men’s underwear collection has just been launched at Harrods, and it is only a matter of time before they take over the high street, so why not be the first to wear them and order a pair today?

Come on Andy Murray!