29 April 2009

Underwear brand claim men are turning to pink pants to perk them up in the credit crunch

By Deborah Arthurs - Published on http://www.dailymail.co.uk/ on 8th April 2009

It may seem as far fetched as fairies, but if research from men's underwear brand Jockey is to be believed, sales of pink pants are soaring as men use their undergarments to cheer them up in the economic crisis.

Jockey claim that sales of their coloured Y-front briefs have rocketed by an average of 60 per cent over the last six months - and the baby pink pairs have sold more than any other, seeing a 62 per cent boost in sales over the past three months.

Underwear brand Jockey have seen a rise in the sale of their coloured briefs of over 60 per cent, with sales of baby pink pants up 62 per cent

Other colours that have seen a hike in sales are baby blue, orange, and a very fetching pistachio green.

If claims that men are perking themselves up using their pants is true, it adds a new dimension to lipstick economics - the theory market -watchers attribute to sales of small cosmetic items rising in a recession, or the fact that hemlines rise and fall with the economic state of the country.

According to Jockey, this sales spike mirrors a similar effect seen in America during the great depression of 1935. Back then, sales of boxer shorts printed with an image of the world went through the roof as men chose the pattern over their usual plain briefs, a result, said market analysts, of men seeking a soupcon of exotic escapism, albeit vicariously, via their pants.

Men use their colourful pants to cheer them up, says Jockey. 'When the economy’s gloomy, shoppers tend to make small, often unconscious, decisions in their consumer habits,' said Ruth Stevens, brand manager at Jockey Underwear. 'Men may feel out of control during the recession so they make small choices which may lighten their mood and one of these is evidently choosing brighter underwear.'

So - If statistics are to be believed, there's likely to be a pink panter sitting in your office right now. Question is, can you guess who it is?

Recession puts holes in sales of men's underwear

OK - this is an American article, but what happens in the US economy is often reflected in the UK, and so we still found this article very interesting...

Report by: Mark Albright, St Petersburg Times Staff Writer In Print: Friday, April 10, 2009

Blame slackers, cheap imports or the recession, but industry analysts on Thursday dropped their forecasts for men's underwear sales.

Turns out this is another one of those quirky tales like Groundhog Day, women's skirt lengths or Joe Kennedy confirming the 1929 stock market bubble when even his shoe-shine guy was spouting stock tips.

In this case, former Federal Reserve Chairman Alan Green¬span reportedly monitored sales of staples like men's underwear for clues about spending that drives the economy.

Greenspan figured a consumer who trims the underwear budget must be truly pinched. After all, underwear needs don't change. Styles change at a glacial pace. The duds are mostly out of sight, so why splurge?

After a weak winter, Mintel International reversed its December forecast for a modest gain this year to a decline of 2.3 percent, or minus 3.1 percent adjusted for inflation.

Men's underwear sales are among the first products to recover from recession, so Greenspan would regard the lingering decline as a bad sign.

"This is the first time I heard that one," said Chris McCarty, who produces the Florida Consumer Confidence Index for the University of Florida Bureau of Economic Research. "Maybe that's why a consensus of economists now thinks Greenspan may have been looking at the wrong things all along. I'm focused on housing, which appears close to hitting bottom in Florida."

Yet after flat-lining year in and year out, not just dollar sales of underwear are slipping. Mintel surveys found men buying replacements less frequently and running up the mileage on what they have. And the only place they bought more pairs were budget-priced discount stores. Even sales online dropped 27 percent.

"That fits anecdotally with what we're hearing about a continued pullback in spending another quarter. People are still cutting necessities," said Lynn Franco, the economist who compiles the Consumer Confidence Index for the Conference Board.

It's not all bad news. High-end brands like Calvin Klein reported robust sales, and Polo and Tommy Hilfiger lost no ground. Hispanics and blacks buy one more replacement pair of underwear than the now-lowered national average of 3.8 pairs a year. In contrast men aged 25 to 34 bought 5.3.

However, research finds men keeping their skivvies longer. It's not pretty, so the squeamish should stop reading here.

According to Kelton Research, one in four men wear a pair more than five years, one in 10 longer than ten years. A third fess up their undies are not the original color. And one in seven admits routinely wearing what no longer fits or is riddled with holes.

Herbert Jones has added a Range of Emporio Armani Underwear to its Online Store

Herbert Jones, an online men’s accessories store, has added Emporio Armani to its collection of designer underwear which includes brands such as Calvin Klein and D&G.

Herbert Jones, an online men’s accessories store, has added a collection of Emporio Armani underwear including boxer briefs, trunks, briefs and t-shirts.

www.herbertjones.co.uk believes that the inclusion of Emporio Armani on its website demonstrates their commitment to premium designer brands, and complements other brands such as Calvin Klein and D&G. Herbert Jones also feels that Armani has become a very significant designer underwear brand, following the David Beckham advertising campaign. Herbert Jones offers classic designs in white, grey and black as well as fashion designs that are released each season. All Emporio Armani underwear feature the eagle branded waistband and have a body hugging fit. Their fashion designs have a sophisticated look, using a subtle colour palette and classic stripes.

Herbert Jones stocks the Emporio Armani ‘Cotton Stretch’ range of men’s underwear, which is made from a soft blend of 95% cotton and 5% elastene. Designed for a stretchy and tight fit, it is the core of the Armani underwear collection. There are 3 choices of waistband; classic, extra wide and metallic. The classic waistband features the words Emporio Armani, separated by the eagle logo. The extra wide waistband has a very large eagle, surrounded by the initials EA whilst the metallic waistband has a more subtle branding that shimmers and catches the light. The trunk has a short leg and the boxer brief has a longer leg, whilst both have a cut away (tapered) finish at the thigh. Herbert Jones also offers a multi pack containing three pairs of classic waistband trunks in white, grey and black. All pairs of men’s underwear are available in small, medium, large and extra large.

Thieves steal exclusive designer underwear…

Watch out there is an Underwear Thief about!

An up and coming casual designer wear company have been hit hard this week with the theft of a large consignment of men’s and women’s underwear. Schultz is an Internet based company found at www.schultzjeans.com. Schultz jeans is a family run business and manufacture a high quality range of designer jeans, designer underwear and men’s designer t-shirts.
The underwear was in a consignment of new underwear due to be delivered to the Cheadle distribution office this week when thieves targeted the container whilst parked in Cleakheaton just off the M62 in Yorkshire, nearly £30,000 of stock was stolen to the shock of the staff at Schultz Jeans.
Richard Schultz designer and co-founder of the Schultz jeans brand said “We were so shocked and upset that the consignment was stolen so close to home”. The thieves apparently targeted the container on route in Cleckheaton and thieves broke into the container and stole this exclusive designer underwear.
Richard went on to say “Two of the ranges stolen were the long awaited new line of “Girls on Top” and “Get a Grip” they are brand new and have not yet been released, they are exclusive to the Schultz Jeans website at the moment so if bought anywhere else they will be stolen goods!”
At the present moment in time police are investigating the theft of the designer Schultz underwear. They are hopeful to make a break through and are following several leads.

Finding Modern Underwear and Grooming Products for Men Has Just Got Easier

David Beckham, Pierce Brosnan and Clive Owen are some of the names changing the face of the modern man. No longer do women have the exclusivity on skincare, modern stylish underwear and accessories. Foramodernman.co.uk is a new website which aims to offer a range of products and advice dedicated to the modern male.

Foramodernman.co.uk has been launched in an attempt to offer a one-stop grooming and male accessory stop for the modern man of today. This does not mean they are targeting only the young, as men of all ages and profiles are changing their habits and finding that looking good helps you feel good.

The site itself offers a range of men’s underwear from Waxx, Nation Up North, Mundo Unico, Triple XXX, Red Torpedo, hair products from Chill and skincare from companies like Skintech, Tricolin and Neova. The product range has been chosen on quality, design and in the case of the Skincare, research into the practicality of good skincare.

Take for example the range of Nation Up North underwear. Designed in Denmark this product is very traditional in terms of colours, as the emphasis has been focused purely on what makes good comfortable male underwear. Specific points like no itchy rear label, soft but strong waistband which does not leave skin marks, no seams in the crotch area to increase comfort levels, sewn with unbreakable thread and made of modal fabric which is soft and cool keeping moisture away from the skin.

Nana Trier launched the NUN underwear originally in Scandinavia then in the US and it has been rumoured Prince Frederick of Denmark and Justin Timberlake are admirers of the product though no one has had the cheek to go up and confirm this!

On the skincare range foramodernman has focused on products that offer everyday protection from the elements such as smoke, wind, sun and smog as well as products that offer practical solutions or help in conditions like acne. Skintech in particular offers a great range of everyday use products as well as more in depth treatments. Skintech a brand that has skincare at its core has spent time and money in research before launching its products into the market.

http://www.foramodernman.co.uk/ will develop and expand its range of products as the company progresses and is keen on feedback from its customers on current and potential product lines as well as hearing from new designers who wish to feature their products on the site.

Recession 'boosts Y-front sales' in Debenhams!

This article appeared on the BBC website (24th April 2009):

The once derided Y-front is now the fastest selling underpant of the year. Sales of Y-fronts have increased by 35% since the recession began, according to the retailer Debenhams.

In March Y-fronts outsold boxer shorts for the first time since the early 1990s - the last time when Britain was in recession. A spokesman for the store attributed the success of Y-fronts to the "greater sense of security" they provide.

Y-fronts were launched in America 74 years ago, but in recent years shoppers have favoured boxer shorts and trunks.

Debenhams says its sales figures reveal the surge in purchases of Y-front began in November, just as the effects of the recession were starting to be felt. It increased rapidly in January, before reaching an all-time high at the start of April.

In total, sales of Y-fronts had gone up by 35% during the six-month period, the company said. It is the standard white style of Y-front that is proving the most popular, rather than the tighter, trendier versions of recent years, according to Debenhams.

Spokesman Ed Watson said: "These are the sort of pants our fathers wore. "They provide a much greater sense of security than loose-fitting boxers, and perhaps, in these troubled times, that's what men need to feel."

Loose-fitting boxer shorts and slimline trunks were previously by far the biggest sellers in Debenhams' men's underwear range.

27 April 2009

Calvin Klein ups the luxury stakes in men’s underwear

Without compromising on comfort, the underwear label is introducing luxury lines for men.

If you browse the men’s underwear section of any department store or lingerie specialist, you will be hard-pressed to see a pair of boxer shorts without a logo-embossed waistband bearing a brand’s name. One of the pioneers of this now ubiquitous strategy is designer brand Calvin Klein, which launched its Calvin Klein Underwear label back in 1982.
For autumn 09, the brand, whose signature look on underwear blends comfortable fabrics with fashion-led designs, is upping its luxury credentials by launching Calvin Klein Black and White for men.
With the UK market now inundated with international lingerie retailers, and fashion multiples - including even supermarkets - increasing their lingerie offers (and sales), it makes sense for Calvin Klein Underwear to launch a collection that stands out from the mainstream. And stand out it does. The Black and White range is split into two stories: Black focuses on fit and comfort, while White combines luxury designs with soft fabrics. Both retain a premium feel.
Extra-fine microfibers allow for breathability and air circulation in the Black range, while a woven black jacquard waistband with embossed logo adds a luxury element. The same waistband technique is used on the White range, but here the focus is on high-quality cotton blends for super-soft briefs, which come as hip briefs, trunks, low-rise trunks and boxer briefs.

25 April 2009

Men’s underwear: genocide or just the death of taste?

The following [controversial?] article was published in The Times – April 11th 2009.

What are your thoughts? Has the fashion industry taken men's underwear too far? Or, is it about time that men had more choice in the underwear department?

‘On Fire : Pinky Khoabane’

The ultimate madness must be the men’s thong.

Back in the day, the jewels were considered a very precious and delicate commodity that required comfort and breathing space

There is nothing more confrontational than being in a men’s underwear department. Not even the constant stand-off between Israel and Palestine matches the antagonism displayed by the half-clad no-brainers paraded on the packaging of men’s underwear.

(Excuse me, but I have never had much respect for the modelling career. I have nothing against models personally, but I have a serious problem when they start passing of as work what is just sheer showing off of their genes. )

I remember the days when you never saw anyone buy underwear. In those days, underwear was just that — under-the-clothes garments that were private. Buying it was a discreet matter between customer and shopkeeper. The only issue of discussion was, for men, the size and the price.

For women, it was the price and the colour. Nobody discussed size with women, especially of an undergarment nature.

But in today’s world, department stores are laden with wall-to-wall displays of men’s crotches accompanied by chiselled six-packs, and a menacing look that says “come and get me”.

The array of choice is boggling for anyone , but men’s impatience with shopping must be pushed to the brink by the different styles, colours and shapes.

The much-derided Y-front briefs have come a long way. Today we have an assortment of choice that borders on the ridiculous: string bikinis, boxer shorts, knit boxers, low-rise-no-fly briefs, ones that reach to the knees, ones that come halfway down the thigh, the “next-to-nothing” briefs, ones that are considered the Wonderbra of men’s underwear, and the list goes on.

But the ultimate madness must surely be the men’s thong. Do men really have to wear this ?

Surely men’s underwear needs to have a fly that opens if it is to be functional, unless men are now expected to pull their pants down in order to urinate?

The big question must surely be: what happened to men’s jewels over the years to warrant such an explosion of teeny-weeny and altogether very tight undies?

Back in the day, the jewels were considered a very precious and delicate commodity that required comfort and breathing space, hence Y-front briefs — loose, and of a mesh fabric so as to allow the air to circulate. The thinking behind the Y was to eliminate all forms of pressure so as to facilitate the promotion of male fertility.

As anyone who has studied elementary biology knows, sperm is very touchy. It dies at the slightest provocation. A slight increase in temperature or weight gain has a dire effect on its production. And snug-fitting underpants are weapons of mass sperm destruction.

Who is behind this crazy trend that could see sperm obliterated from the face of the scrotum wall? And what would be the purpose? Many may laugh this off, but it is very serious.

According to the New Zealand Medical Journal, the quality of Kiwi sperm has declined dramatically as a result of tight underpants. Research from other countries confirms that Kiwi men are not alone. French, Norwegian, Danish and Scots men are suffering a similar fate.

The only people who stand to gain are those twits in the fashion industry who are so besotted with their looks that they probably don’t see the need for procreation anyway. For as long as they can make enough money to put their bodies through the constant scalpel of those extreme-makeover vultures and have some money left over to sustain their cocaine habits, screw everybody else.

At the centre of what should surely be considered genocide are ordinary men. Pity the poor blokes. For most men, the thought of buying underwear must be sheer hell these days. Having to face that many male crotches and chiselled bodies just to be able to cover your own backside must be the height of humiliation. And being among the less-endowed must also add another dynamic to an already low self-esteem. After all, these models have frontal bulges that would make any grown man shiver with intimidation.

The bulges may not look real, and rumours that they are fake abound, but what remains is that an impression is created that is hard to shake off. In fact, so rife is the chatter about the size of the bulge on models selling men’s underwear that footballer David Beckham is rumoured to have stuffed a sizeable chunk of his grandma’s curtain down there for enhancement purposes during his Armani skivvies advertisements.

Walking through a male underwear department these days is nothing short of creepy. Frankly, I couldn’t keep my eyes open from plain, simple embarrassment.

A guy behind me ran around the display aisle like a dog chasing its tail. He was completely outclassed by the men in front of him — in looks and physique — and had lost the ability to clinically execute what may seem like a simple task. In the end, he left empty-handed.

If this is the fashion industry’s strategy to get back at men in mainstream industry for looking down on them over the years, then it surely is working.

But the male ego will not tolerate the insufferable conditions thrust upon it by the underwear industry. Being the sly creatures that men are, they are now sending their wives and girlfriends out to buy their underwear. They gladly go shopping among the eye candy.

21 April 2009

EQUMEN STYLE FILES

Smarten up with Grey

by Australian Celebrity Stylist Jolyon Mason

Smarten up your style with the CORE PRECISION SINGLET in HEATHER GREY – a classic, sophisticated colour that can easily be worked into a range of looks. Designed with a double weave high-performance fabric, the heather grey delivers 15% extra compression, for ultimate core support and streamlining benefits. Discover grey today at http://www.equmen.com/!

15 April 2009

Topman shortlisted for E-Retailer of the Year

Topman has been announced amongst the shortlist for E-Retailer of the Year 2009.
With the internet presenting the fastest growing route to market for retailers and brands, the competition to be the best is extremely strong. This makes being nominated on the shortlist for E-Retailer of the Year at the 2009 World Retail Awards, an immensely sought after accolade.
Topman’s Head of Ecommerce, Gracia Amico, said the nomination was testament to a lot of hard work in the last twelve months: "It’s been a great year for Topman, from launching our new website last year, opening our online store for US customers and achieving record sales over Christmas, this award nomination is great recognition to all the team"
These awards recognise the retailer who can best show how they have succeeded in changing their business to perform on a multi-channel platform and who has managed to deliver increasing levels of profitable business transactions online.
The internet poses huge challenges to retailers who have previously only operated from physical stores or a catalogue, requiring them to adapt and embrace multiple new channels. This has lead to a revolution of the retail industry in terms of pricing, internationalisation, logistics, operations, marketing and branding.
For this year’s award, Topman is competing against some very strong nominations, which includes Tesco, the winner of the award in 2008, and two other British retailers - New Look and mydeco.com. Completing the shortlist are Italy’s Yoox Group and Zappos.com from the US.
The winner will be announced on 7th May, at a prestigious gala awards ceremony to be held during the World Retail Congress in Barcelona.
The shortlist for the awards were all reviewed by panels of specialist, expert judges who were chosen for their knowledge and understanding of the types of retail related to each award category. The shortlisted finalists will now go forward to the final judging process overseen by the Grand Jury who will meet in Barcelona immediately before the opening of the World Retail Congress.
About Topman: Topman offers the latest in mens fashion, encompassing mens shorts, mens t-shirts and a range of styles to suit every shopper. Topman’s extensive collection embraces everything from the latest fashion trends to classic pieces, and extends to mens shoes, accessories, mens underwear and formal wear. Topman also provide the simplest way to search for and buy mens clothing, placing it among the leading fashion retailers in the UK market today.

Ginch Gonch - Underwear for the boys

dumper-truck stars
totem-pole hearttohard

If you’re looking for underwear that’s a little different, with great attitude and fun… then Ginch Gonch is the underwear brand for you! It will certainly promote self confidence and allow you to express yourself and rebel beneath the suit!

There are several retailers in the UK stocking Ginch Gonch, and one of our sponsoring websites has recently added this great brand to their collection – and they are offering a 20% discount throughout April! Visit Whites And Smalls here, or click on any of the images above.

14 April 2009

2(x)ist underwear for men


As the forerunner in designer Men's underwear, 2(x)ist is today's choice for the man who wants the latest look in casual but sophisticated underwear. It will take you from home to out on the town in comfort and style.

Cut to accentuate a man's body, 2(x)ist has truly taken underwear to a new dimension. Comfort and good design have put 2(x)ist on the cutting edge of underwear fashion, and brought a new sense of style to what was once a purely functional part of one's wardrobe. Superb quality, alluring styling, straight- forward packaging and innovative marketing have all been instrumental in positioning 2(x)ist underwear as the brand with serious sex appeal.

The 2(x)ist designers continue to refine - and redefine - men's underwear expectations. Through the use of the best materials available, and with an eye on fit and comfort, 2(x)ist underwear continues to grow in popularity.

Designer swimwear for men

Looking forward to your summer holiday?
When you intend to wear nothing but swimming shorts and shades whilst basking in the sun...it's important to get the shorts right.
Take a look at a great selection of designer beachwear from Calvin Klein for the 2009 season on the Whites And Smalls website.

Calvin Klein Underwear for Men




Since its inception, Calvin Klein Underwear for Men has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality.
Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.
Known as the world's finest designer underwear for men and women, Calvin Klein Underwear was formed in 1982 and would forever alter the way the world viewed-and bought-men's underwear. Once a utilitarian product, men's underwear suddenly became an object of desire. New advertising campaigns communicated the message of the updated, sexy designer sensibility that distinguished Calvin Klein Underwear from all others. Each season since then, the brand has delivered a new line including basics, basics in fashion colours, as well as fashion-forward, trendy underwear to stores.
Calvin Klein Underwear is synonymous with quality. The fits and fabrications are developed to perfection to preserve the brand's standard of excellence. Men's fabrics range from comfortable cottons to edgy sheer synthetics, as well as fashion trend-forward prints and styles.
Calvin Klein Underwear brand advertising spans 21 countries and reaches an estimated 98 million people globally.
Calvin Klein Underwear Models
Beginning with the Fall 2008 season, model Garrett Neff has been featured in the global print and outdoor advertising imagery for Calvin Klein Underwear supporting the men's Calvin Klein Body product line, including the introduction of the new Calvin Klein Body Stretch program.
Neff is the tenth man to be featured in a Calvin Klein Underwear campaign and has been working with Calvin Klein, Inc. for several campaigns and was featured in the Spring 2008 Calvin Klein Jeans campaign alongside Kate Bosworth. Neff is currently the face of the latest men's fragrance Calvin Klein MAN. Other past Calvin Klein Underwear models include international soccer star Freddie Ljungberg, actor Mark Wahlberg, and most recently Oscar-nominated actor Djimon Hounsou.