21 January 2010


As thoughts of today’s Brits focus on the state of the economic climate, uncertainty is something to be avoided – today more than ever people are turning to heritage, timeless pieces to ensure they get the most out of their clothing.

And, with its Modern Classic Collection of underwear for men, Jockey has its finger directly on the pulse of the times – producing a modern twist on a classic men’s underwear favourite.

A 2-pack of these classic Jockey Men's Briefs are retailing at just £12 (also available in white)

Says Jens Noll, Head of Design at Jockey: “Right now people want good quality but don’t want to spend too much… in uncertain times people don’t want to take risks and with Jockey’s Modern Classic collection the wearer is guaranteed fantastic value for money”.

The collection combines timeless forms and state-of-the-art styling with the very best in quality, fit and workmanship, resulting in a range that includes briefs, boxers, trunks, and T-Shirts that can be worn now and for many years to come.

A mixture of pure, timeless elegance and masculinity, the collection is perfect underwear for everyday - made from 100% Cotton and label free, it combines comfort and style that you would find hard to get anywhere else.

Products from the Modern Classic collection are available online from Whites And Smalls.

Some Jockey Facts:

- The history of Jockey began with Samuel T. Cooper who began manufacturing socks in the US in 1876
- The Jockey brand was born in 1934 with the birth of the first Y-front Jockey briefs
- Jockey is one of the top selling underwear ranges in the US and is sold in over 120 countries

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