25 March 2010

A 'Brief Underneath' Lounge Pant is tested and reviewed...


According to Brief Underneath, the age old debate is over... no more boxers versus briefs – why not both? They recently sent us a sample of “a unique 2-in-1 product that combines a supportive and comfortable brief with a stylish, casual, and, functional lounge pant”.

Brief Underneath is introducing what they describe as a true revolution in the underwear and loungewear market. Finally, there is a garment that has married the form and function of two classic forms into one.

The Brief Underneath® concept is the first true innovation to be released into this mature market for quite some time, and the design could potentially spawn an entirely new sub-segment, and generate additional revenues in this $13 billion market segment.
This new silhouette will be positioned in the mid-tier markets and will be available in the US imminently. The collection consists of boxers, lounge pants, & thermals. A total of 48 styles will be available in 600 department stores across the United States, retailing for between $18-34.

Eddie Betesh President & CEO who’s been a veteran in underwear market for the past 14 years realized the need to expand the underwear market to cater to the fashion conscious consumer offering them the support and styling that the ladies want to see. “Clearly in a stagnant market this innovative product will make it’s place on the forefront in the underwear industry.”

So – what do we think? Honestly? – we’re undecided. How do we explain this?...
The design is great; we have seen the same principle used in our sportswear and swimwear over the years, with a stitched-in supportive brief. The lounge pant is certainly a practical and largely comfortable garment – ideal for lounging on the sofa. You certainly get a feeling of support and security – there’s no accidental gaping of the fly etc. In fact – every man should own a pair. If they were to come on sale in the UK at a similar price point ($34 is circa £23) then they could well prove to be popular. But, are they special enough, and of a high enough specification to be placed alongside designer labels? This is where we struggle.

The boxers are made of similar fabric to the loungepants; maybe there is a difference between the UK and US consumer – but we doubt that the boxers would enjoy the same potential success as the loungepant. We feel the fabric (that’s perfect for loungepants) would be too thick to be comfortable beneath your jeans – but then we Brits favour skinnier-fit jeans than our American friends . We'll let you know if a UK retailer picks up this brand in the coming months - but you can find more details at http://www.briefunderneath.com/.

Why should you choose designer men’s underwear when money is tight?


Designer items are often viewed as luxurious and something which is only purchased by those with big budgets. However, if you are looking for new underwear and do not have a lot of money to spend, designer men’s underwear can actually be the most economic solution and can save you money.

In the men’s underwear industry, you get what you pay for. If you purchase cheap men’s underwear it will be produced using low quality materials. Items of this kind will lose their shape quickly, will likely develop holes and will not last a considerable amount of time. If you purchase cheap men’s underwear you will have to replace it soon after; and when you are continuously buying new underwear, the cost really adds up.

If you do not have a great amount of money to spend, consider buying a few pairs of designer men’s underwear. These items will be high quality and will be made from materials designed to offer comfort and to last. Designer men’s underwear will not lose its style quickly and is also less likely to develop holes because of the quality of the fabrics and the design. Underwear like this is an investment and can last for many years to come.

At Whites and Smalls, they have a selection of designer men’s underwear from some of the best designers in the business, with boxer shorts, briefs and trunk boxers suitable for all budgets. Trust us - buy designer underwear for men and it will provide you with style and comfort for a long time into the future.

18 March 2010

Have you ever purchased men’s underwear from an online store?

A large number of men (or their partners) repeatedly visit the same store for their underwear and are continuously faced with the same selection of men’s underwear items. This can make buying and wearing men’s underwear extremely boring and there is no need for this. Many men now purchase their underwear online because of the advantages this type of shopping offers.

Online men’s underwear stores have an extensive selection of men’s underwear. They stock different styles of underwear, including the standard briefs, boxer shorts and trunk boxers and provide these items in a range of sizes too. They also have men’s underwear in many different colours and patterns so there is something to suit every taste.

A number of online men’s underwear stores are able to offer high quality designer men’s underwear cheaper than the high street stores. This means that not only do online customers get a better selection but they get a better deal too. Great savings can be made by purchasing underwear online.

Shopping for men’s underwear online is also recommended because it is easy to do. You can explore the items available within the store 24/7, purchase them and have them delivered to your home. Men’s underwear shopping can be very quick and simple.

Just check out the stores listed above - they all stock designer men’s underwear at great prices. There are some impressive collections of men’s underwear from some of the most respected designer brands in the industry. Their websites are easy to use and secure so purchasing from them will be quick, safe, simple and enjoyable.

11 March 2010

Do you have adventurous taste in men’s underwear?



In the past, men’s underwear has been perceived as plain, boring and dull. Men were not excited to buy or wear the underwear that was offered to them by mens underwear stores and underwear became a practical purchase for men instead of an item that could be fashionable and that could make them feel comfortable and confident too.

Times have changed and the attitudes towards mens underwear have changed too. Increasing numbers of men are wearing different styles of men’s underwear and are purchasing these items in different colours, designs and patterns too. The producers of men’s underwear have responded accordingly to this demand and now provide men with a much wider and varying selection. Men are more adventurous with the underwear that they wear.

Many of the top designers of men’s underwear create items that are for an adventurous taste and produce men’s underwear in many different styles and with bold, bright and wacky colours and patterns too. This type of underwear is the firm favourite of a lot of men today. Men who buy products like this like to wear underwear that has been well made and that is produced using high quality materials and that makes a statement too. For many modern males, boring underwear is out and adventurous underwear is in.

You only need to check out the stores featured in our blog to find a wide selection of designer men’s underwear for those with a more adventurous taste in fashion. There is a vast array of different styles, colours and designs that can cater to the wants and needs of all of our blog readers.

04 March 2010

The Calvin Klein Underwear model finalists are announced






Calvin Klein Underwear have just announced the finalists of its ‘9 Countries, 9 Men’ modeling competition. After several months of castings, 32 in-store events and over 3000 successful applications, Calvin Klein’s panel of judges including the model Jamie Dornan, Devon Parsons (from Select Models) and Robert Johnston (from GQ) have selected the following 9 models to compete for a one-year contract with Select Models and a luxury trip for two to South Africa.
You can visit the website 9countries9men to vote for your favourite before the 30th April 2010. The winner will be announced in early May 2010.


Being a UK blog, we are fully supporting Laurence Cope the finalist representing England.
Laurence is the youngest finalist, having only just turned 19. He recently moved to London where he’s studying Exercise and Sports Science at university. Obviously passionate about physical training, his favourite sports are football and tennis, and he works out at the gym 4 times a week. Laurence has been pursuing his modeling passion for a while, entering various modeling contests. He found out about the competition through Facebook and uploaded his pictures on the 9countries9men website. Seeing the image above, we feel he is certainly a strong contender. Vote for your favourite here.