21 June 2010

Calvin Klein’s road to Fashion and the rise to fame.

Calvin Klein was educated at the Fashion Institute of Technology in New York from 1959-62, where he adapted the skills to his imaginative designs to become a renowned independent designer. He then acted as assistant to Dan Millstein for two years, before opening his own business, in 1968, Calvin Klein Inc., with a friend Barry Schwartz. Barry dealt with the business side of the venture, while Calvin designed. Initially, the company was started to design and sell women’s coats, but a substantial order from a Bonwit Teiler soon led to recognition for Klein in the fashion world.
He added a sportswear collection, and by the 1970s his clothes were increasingly popular, including a full women’s ready-to-wear collection. During the 1970s, Calvin Klein is said to have instigated a revolution in advertising when he launched his jeans range - the original designer jeans. This new range was advertised as wholesome, sexy and practical, using the model Brooke Shields. 1982 saw the introduction of Calvin Klein’s men’s underwear range, which was also revolutionary, in that this was the first time that men’s underwear had been marketed as being desirable, rather than just a functional undergarment.
Klein won the Council of Fashion Designer of the Year Award, for outstanding design in both women’s and men’s wear; he was the first designer to win both categories in the same year. Today, Calvin Klein Inc. is an international business, with separate divisions for Europe, Asia, and Japan. There are also three lines within the Calvin Klein empire: The Calvin Klein Collection (men, women, and home); cK for men and for women; and cK jeans, providing for men, women, and kids. Klein’s simple, elegant designs are worn by many celebrities.
The latest Calvin Klein Underwear steel product line consists of nine new additions to the iconic range. Each colour-way represents the flag of one of the nine countries participating in the male model competition: England, France, Germany, Greece, Italy, Netherlands, Russia, Spain, and Sweden. You could always support your country by wearing a red pair of boxers, to join in the world cup celebrations.
Calvin Klein Underwear is recognized all around the world for its innovative product style, as well as its groundbreaking and iconic advertising campaigns. Campaigns have featured globally recognized individuals including footballer Freddie Ljungberg, actor Mark Wahlberg, model/actor Travis Fimmel, and currently, model/actor Jamie Dornan. So, who wouldn’t want to wear a pair of Calvin Klein underwear?

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