30 June 2011

Celebrity Men’s Underwear

Celebrities launching their own clothing line is nothing new in the world of fashion. Just think glamour model, turned popstar Jordon, aka Katie Price who has both a line of high-end clothing plus an equestrian range to keep her busy. Ex-Hear Say singer Mylene Klass has a designer baby clothing collection bringing glamour to little ones, whilst film star legend Sylvester Stalone also has a clothing range known as Sly clothing which is due to launch in 2012.

Now it has been announced that former England footballer and husband of ex-Spice Girl Victoria, David Beckham has announced that he will be launching his own line of clothing which will heavily feature men’s underwear.

David Beckham is renowned for being an incredible footballer, having played for Manchester United, Real Madrid, LA Galaxy and of course being the England captain. But off the field, David has become popular for a range of other activities too – including a series of topless advertising campaigns throughout 2007 and 2008. During this time, David Beckham was the face of designer underwear brand Armani where he advertised both striking boxer short designs along with his tight abs – leaving fans swooning and envious in equal measures. Armani’s turnover grew from £14.1m in 2007 to a whopping £38.7m by 2008 whilst David’s popularity and fame also increased considerably.

Since 2007, David Beckham has launched a number of fragrances including Homme and Signature for Him which was a duo fragrance with Victoria. It seems that following his wife’s success in clothing design, David has now decided to follow suit. Although David is keeping his ideas close to his chest when it comes to his new clothing range, we’re expecting some amazing designs from his men’s underwear collection in the coming year – and we have our fingers crossed that it doesn’t contain novelty football print boxers.

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