15 September 2011

AsdruMark Supports The Everyman Male Cancer Campaign



Every year in the United Kingdom 39,000 men are affected by testicular or prostate cancer. Over 10,000 of these people die from these forms of cancer every year. The charity Everyman aims to promote awareness of male cancer by helping men recognise the tell-tale signs of these cancers and by raising money for cancer research in the hope of one day finding a cure.

Specialist men’s underwear retail AsdruMark have released a custom-designed limited edition pair of boxer shorts specifically to raise funds for and awareness of Everyman. Poignantly names Unico Everyman Charity Boxer Short Limited Edition, these boxer shorts are classic in their design. Made from 93% cotton, these white boxer shorts are comfortable to wear whilst 7% added Lycra gives these designer boxer shorts much needed stretch and flexibility to move with the body.

They also feature the slogan ‘Everyman – Stamp Out Male Cancer’ on the waistband which is the strapline for the charity. As well as raising awareness for the charity, AsdruMark are also raising much needed funding for the charity by donating £5 to Everyman every time a pair of the boxer shorts are sold on their website – so help the cause by buying online now.

So how will Everyman use the money raised by these limited edition boxer shorts? It’s simple. The money will be used to fund awareness campaigns to encourage men to check for cancer – currently only 28% of men regularly check their testicles and testicular cancer can only be treated and cured if found early enough. Everyman want this figure to continue to rise to eventually be 100%, saving more men. The money raised will also be used to fund essential research into testicular and prostate cancer. As you can imagine, the costs involved in running a lab are enormous – a microscope costs anywhere from £450 to £1,000 and an incubator used to grow cell cultures costs in excess of £4,000. You can also help the cause by making a one off or regular monthly donation to Everyman.

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