28 September 2011

The Newest Designer Underwear Brand - MIROSLAV

There’s a new kid on the Aussie block when it comes to designer men’s underwear. That new kid is Miro Kubicek, who has recently launched the Australian underwear label MIROSLAV.

Miro Kubicek was born and raised in Czechoslovakia but moved to Australia in 2000 where he started his own hospitality company, specialising in fashion. Miro has been seen at fashion events around the globe this year, including Berlin Fashion Week, Dubai Fashion week and most recently at New Zealand Fashion Week where he was responsible for seating at the shows.

As a fashionista and ex-underwear model, it puts Miro Kubicek in the perfect position for designing his own underwear brand.

There are three pillars to the MIROSLAV brand philosophy when it comes to designer men’s underwear – Quality, Sexiness and Humour. Miro strives for high quality products with all boxer shorts and men’s briefs being made from high quality imported Japanese cotton, manufactured in Australia. The idea behind the underwear designs are to make the wearer feel as sexy as possible while being comfortable and reliable. The humour element comes from the unique way in which MIROSLAV is being marketed; for example, take a look at just one of their video ads using the strap line ‘quality best appreciated up close’– not a conventional way to market underwear by any means.

The boxer shorts and brief designs themselves are very simple with this season’s colours being traditional black, grey and white with contrasting waistbands conveying the MIROSLAV brand and logo.

Following the initial success of the brand, there are plans to continue to expand the men’s underwear range over the coming seasons while also moving into sleepwear. We hope to see MIROSLAV on sale in the UK very soon.

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