26 October 2011

Diesel Behind The OTB Foundation

Diesel is probably one of the best known worldwide brands when it comes to designer men’s underwear, not to mention men’s fashion and jeans. They are always at the forefront of cutting edge style and Diesel underwear product offering ranges from men’s neon striped boxer shorts to more contemporary styled briefs. But behind the scenes Diesel founder Renzo Rosso pledges his support in the fight against world poverty by creating the Only The Brave Foundation.

Only The Brave Foundation (OTB for short) is a not-for-profit organisation that was created in Italy in 2008 by the leading fashion brands to help alleviate global poverty, in particular the most disadvantaged continent on the planet, Africa.

Africa is one of the only places in the world where poverty has actually increased and spread in the last 20 years. Despite its natural resources, this continent remains poor due to disease, unfair government systems, illiteracy, human rights violations and war. The aim of the OTB is to readdress the balance of power using big brands such as Diesel who hold more sway than governments in some people’s minds.

OTB doesn’t believe in dropping aid parcels to the poor as a short-term solution to poverty. Instead they believe in empowering the people to lift themselves out of poverty with initiatives like The Village. Staff are employed to implement low cost, sustainable, community-led action plans so villages have control over their lives and a long term way of supporting themselves and their families.

So how are Diesel helping exactly you may ask. The answer is simple; this well-established brand has a huge fashion following who will take notice and listen to what this brand is telling them. Diesel have the power to make a high proportion of people aware of the situation in Africa and tell them what is required to help them, not in the short term through food parcels but in the long run by providing sustainable ways of living.

We've always known there is true power behind pants :) Take a look at Diesel underwear here.

13 October 2011

Bring Back Manga to Mens Underwear

We were just chatting about when comic geeky-ness met designer underwear and several designer mens underwear brands incorporated Manga into their designs.

Manga simply means ‘comics’ in Japanese but the term is used in the UK to refer specifically to Japanese comics which have an action or adventure genre. Manga comics have a very distinctive style. The storyline tends to incorporate flashbacks, thought bubbles and lots and lots of action lines like speed lines. The background is generally just as important as the characters so many segments of the comic strip are dedicated to images of just the surroundings.

When it comes to the Manga characters themselves, the eyes are exaggerated in size and the shape alters depending on the mood of the character. For example when a character is in love or infatuated, their eyes turn heart shaped. The rest of the facial features are smaller and generally less important in style with simple lines used to depict them. Even if you are not a fan of comics, you are likely to appreciate the style of Manga if you have watched Anime (Japanese cartoons).

Amongst the designer mens underwear retailers who have used Manga styling in their designs are the Australian brand AussieBum. Their Manga designs made a real impact in your underwear drawer.

Frank Dandy’s latest underwear range for women includes Manga designs but they have opted for the more traditional black Manga line drawings on subtle single colour backgrounds. These drawings include the specific Manga faces with speech bubbles and sound effects.

We think that Manga is a more sophisticated approach to underwear than the boxer shorts you can find on the high street sporting mainstream comic characters such as Superman, Spiderman and The Hulk which can also be found on children’s underwear.

We want them back!

#justsaying :)

06 October 2011

a FRESH approach to PANTS!

Everyday guys, looking great. Every day.

‘Pants’, Manchester’s premier men’s designer underwear store, launches it’s new website with a very ‘fresh’ approach to men’s underwear retailing online.

Based in Manchester's vibrant Northern Quarter, known for its creative qualities, ‘Pants’ was born out of a love of men’s designer underwear brands and a desire to bring original designer labels to one place for customers on the high street.

‘Pants’ has set out to really break the mould with their new website, pantsHQ.com. Going against the grain of the underwear industry, ‘Pants’ is on a mission to prove that everyone can look great in the right underwear. ‘Pants’ believe you don’t need to be a model, have a six-pack, or spend your life in the gym to look and feel amazing!
PantsHQ.com shows everyday guys at their best, looking great in designer underwear! The website aims to put personality back into the online shopping experience, which is so lacking on many other retail websites.

Ashley Grumble, Pants’ Business Development Director explains;
“The men’s underwear industry is awash with images of the perfect male form. It’s a lot to live up to. We don’t all have media-perfect bodies, most people don’t. We wanted to be different by using everyday guys to inject some real-life personality into our website and really show that you don’t need to be a model to look great in men’s designer underwear.”

“It’s all about being yourself, having fun, living life, loving everything about yourself and showing off your best bits. Our Pants' brand is about being fun and cheeky but professional. It’s about being positive and feeling good.”

During summer 2011, PantsHQ.com recruited a team of everyday guys from the streets of Manchester. Applicants were selected at a recruitment event and put through a series of professional photo-shoots to prove that real people look great in underwear too. The models’ own words and phrases are used throughout the site to bring their personality into the Pant’s online shopping experience.

Ashley says; “We launched the site just a few weeks ago and have already received some amazing feedback, such as guys saying how they find body-perfect images intimidating or off-putting. The ‘I couldn’t possibly look like that, so I won’t buy those’ effect is missed by so many retailers. Buying underwear shouldn’t be an intimidating experience. Our team of everyday guys all jumped at the chance and they certainly all ‘rose’ to the challenge in their underwear! We’ve even had everyday guys get in touch through the website asking if they can model for us!”