02 November 2011

Urban Alpha launches new Mens Underwear Website

‘Urban Alpha’ has just launched their new designer men’s underwear website aiming to combine great brands and great prices.
Initially a University coursework project, the idea soon took on a life of its own when designer brands including Calvin Klein and Diesel wanted to find out more. Now the website is live, things are showing no signs of slowing down.
Trying to move away from the usual distractions of men’s underwear websites, Urban Alpha focuses on exactly what the customer wants: men’s underwear. With many new brand and style additions arriving over the next few months, you really will be spoilt for choice!
“The Urban Alpha brand is aimed at the fashion aware male, who knows that looking good starts with what you wear underneath your clothes” says Andrew Pallett, Director at Urban Alpha Ltd.
Through a commitment to customer service and great products, Urban Alpha offers an intuitive shopping experience which makes choosing the right underwear simple and easy. To celebrate the launch, Urban Alpha are offering a 10% Discount for signing up to their newsletter. Find out more by visiting their website at www.urbanalpha.co.uk.

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