
July 2011
In July 2011, we saw a modern take on a Scottish theme in the men’s underwear arena. The key trend was tartan. Designer men’s underwear brands launched a range of tartans which followed traditionally famous red toned tartans such as Royal Stewart Tartan Boxer Shorts and more modern styles such as Pump’s Navy Tartan Boxer Shorts which were a more simplistic blue and white tartan print.
In fact Gregg Homme even launched a strange thong come kilt design but the least said about that the better as far we're concerned.
Unfortunately this tartan trend appeared to be one of the fads of the year and although various tartan styles can still be found in a variety of online shops, it isn’t really a trend we suggest you rush out and buy as a gift for a loved one.
August 2011
August was the month where men’s designer underwear met military styling with camouflage being the style of choice. Our personal favourites were Diesel’s Darius Camo Boxer Trunks which used traditional jungle camo featuring green and brown toned prints.
However, famous brand Emporio Armani launched a more modern take on an arctic styled camouflage with their Blue Camo Print Boxer Shorts. These featured a white background with grey, black and light blue swirling patterns.
Camo has remained a fashionable print throughout the year in both t-shirts, shirts, shorts and men’s underwear so we’d still recommend investing in this military style even after the New Year has arrived.








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